Are you keeping your clients interested in your emails? A monthly newsletter is a great tool, but once you’ve mastered that, it’s time to take it to the next level.
If you’re sending out the same sort of email each month, you may find the number of people that open your emails is decreasing, in addition to seeing fewer clicks on the articles you’re sharing.
Content, subject and timing all play a key role in getting your emails opened and read, but another approach you can try is to vary the type of emails you’re sending. The object is to shake things up a bit so people aren’t receiving an email that looks identical to everything else they get.
Here are some easy ways to freshen up your email marketing and get your clients and prospects engaged.
Send an email that highlights active listings, especially during the busier seasons. If you look at your analytics, chances are that you’re getting the majority of hits on your listings. If your strength is getting homes sold quickly, send an email that highlights some recent sales.
Testimonials are great, but try including one that tells your client’s story. What did your client originally start looking for and how did that compare to what they ended up with? How did your expertise guide them?
Many businesses send out emails around the winter holidays, but there’s more than just Christmas to think about. I’ve also seen businesses send out emails for holidays as varied as St. Patrick’s Day and Halloween.
And although Daylight Savings Time happens twice a year, it’s easy to forget. A timely reminder can be appreciated.
The beauty with the latter two types of emails is that they can be produced and scheduled during a slow season so that when the spring and fall markets are in full swing, you know that your emails are going out to your client list.
Regardless of what sort of emails you choose to send, it’s important to maintain the same branding, so whether people give the email a glance or read it from top to bottom, they know who it’s from.
Mark Brodsky runs Mark Brodsky Digital Communications, a company that specializes in email marketing and social media. In addition to email newsletters and targeted campaigns, MBDC co-ordinates the setup for major social networking sites and ensures that they’re co-ordinated, so one piece of content gets shared many ways. www.mbdigitalcommunications.com; email [email protected]
