By Robin Wilding
The fact that collectively we watch more than six billion hours of YouTube video every month proves that video has achieved rock star status. And now you can be the rock star of your email marketing campaigns by making the switch from tired text to vivid video with BombBomb.
BombBomb offers a platform that embeds videos in your emails that your customers can play without having to click through to a YouTube link.
This new email marketing trend has exploded on to the real estate marketing scene over the last year and for good reason: it provides the missing personal connection that modern conveniences, like email, lack. It is helping, in a very natural way, to renew the sales rep-customer relationship…at the click of an iPhone camera button.
“Because real estate is a relationship- and referral-based business, the ability we give you to ‘be there in person when you can’t be there in person’ is key,” says Ethan Beute, BombBomb’s chief marketing officer.
The platform can be used in several ways, including sending a personalized message to a single client in a lead follow-up or thank you note, or in bulk for lead nurturing, real-estate processes, education, event and open house invites, referral requests, client testimonials and holiday/special occasion messages.
Instead of investing your $25 a month budget in an email marketing company that sends out canned emails to bore your customers with, invest it with BombBomb and give your clients the personal touch. Creating an email marketing campaign with them is easier than text-based alternatives. All you have to do is turn on your iPhone camera and do what (sales reps) do best: chat. These video-laced emails can then be sent directly from your smartphone or your computer.
In addition to sending video emails, you can also track their success by using BombBomb’s analytics tools to measure open and play rates. This will help you fine-tune your messages in the future and drive your email-marketing campaign engagement rates.
For those of us who have already toyed around with email marketing, BombBomb also empowers you to do A/B testing and drip campaigns. The company offers a 14-day free trial so give it a whirl, but if you’re a broker, ask about group pricing and top-level administration tools.
Robin Wilding is the creative mind behind Real Estate Websites Canada, a boutique real estate website company providing “differentiating-yet-laughably-affordable web solutions for agents across the country.” She says: “The company’s success is highly attributable to creating low-cost branded websites that highlight the personality of each individual agent. You’re unique; your website should be too.” https://real-estate-websites.ca/
