Just wrapped up a 17-day cross-country adventure. We rode more than 10,000 km through major cities and small towns. Along the way, I saw thousands of signs, all sorts of different advertisements and lots and lots of billboards.
As I was cruising by at highway speeds I took notice of how many of those billboards I was unable to read, or that I was unable to get the full message from. At highway speeds, everything moves really fast. It got me thinking about how to create a more effective message that would get seen, which inevitably would lead to more MindShare being built.
Often highway signs are for those passing by – those who don’t yet know you, like you or trust you. And for Realtors, this is where you can shine, if you do it right. In this video we discuss the three elements you need for an effective real estate billboard.
David Greenspan, CEO and founder of #MindShare101 is a nationally recognized keynote speaker, trainer and coach who helps sales professionals and businesses improve their sales and marketing efforts by
bridging the gap between online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and real approach is designed to motivate you and give you the advice you need to know.
David’s goal is to help you build MindShare, creating a top-of-mind intuitive, instinctive reaction so when people think of the product or service you offer, they think of your name first, always putting you
in the right place at the right time to take your business to the next level.
