Loretta Phinney
In 1994, nine years after starting her real estate career at Kingsway National in Mississauga, Loretta Phinney joined Royal LePage’s Clarkson office in Mississauga. She has been the No. 1 agent multiple times and has been among the top 10 in Canada every year since 1994. In 2012, her team became the all-time record holder for sales in one year in Royal LePage’s history.
Why do you think Royal LePage has been able to stay in business for a century?
Royal LePage is the gold standard in real estate. They have an excellent brand representing the highest standards of morals and ethics. Royal LePage has wonderful resources, including training materials and motivational programs. Being a national full-service brokerage, Royal LePage has consistently been called upon to give market analyses and to provide an opinion on the economic outlook across Canada.
What was your first day as a Realtor like and how does it compare to a typical day now?
After dropping my two little ones off at day-care I would rush to the office to pick up the tear sheets and file the just listed and solds. I would then rush back to pick up the kids from day care and start my day juggling my two teenagers and two toddlers. Now my days are even more fabulous! No kids, no pets but with the convenience of computers, ipads, Blackberries and a wonderful support staff!
How do you keep your career fresh?
I find the young people joining our team have really helped step it up a notch. Over the last couple of years, we have established new marketing techniques that have helped our business tremendously. Although I have a lot of experience, I feel there are new things to learn every day and I am totally open to them.
When you were a child, what did you want to be when you grew up?
I wanted to be a pediatrician.
What do you do for fun?
First of all, selling real estate is for fun! I never had to go to “work” because selling real estate is totally my choice and passion. I also watch re-runs of Dr. Oz, read, work out, walk, go to movies and travel a bit.
Who is the person (business or personal) who inspires you most?
My parents and my brother, George. George has an outstanding, positive attitude in the face of a debilitating disease. He has ALS (Lou Gehrig’s disease). And my wonderfully supportive husband, Ron, who works alongside me.
