Wrongo!
While you would have no way of knowing, one of the facts
presented in a paid-for ad, as it appeared in your March 2001 edition, page
7, was incorrect. The advertiser’s
assertion that they are the only e‑trainer in the use of residential real
estate technology in Canada is simply erroneous. Not only does Coldwell Banker
offer its brokers and sales professionals comprehensive e‑training in the use
of its proprietary and award-winning technology, to the best of our knowledge
we were one of the first in our industry to initiate such a service.
Given the importance Coldwell Banker has always attached to
Internet and Intranet marketing, validated by its provision of leading edge e‑solutions
for consumers, brokers and sales professionals alike, we were a bit taken aback
by your advertiser's rather overt declaration of exclusivity. No doubt it was
more a case of mistaken information than intended misrepresentation.
Assuming this to be true, we seek no redress, rather we
would have your very respected and relevant publication help us set the record
straight with its distinguished readership.
Peter F. Robinson
President and CEO
Coldwell Banker Affiliates of Canada
