There’s nothing like humour to punch up your marketing. Not only is it linked to higher recall and persuasiveness in advertising, but it can also help clients perceive you as more credible and approachable. But there’s also the flip side. If used...
A decade ago, Ryan and Nicki Serravalle were scouring their brains trying to come up with the perfect name for the indie brokerage they were about to launch. They wanted something stylish and edgy that would spotlight their mold-breaking approach. “I was in real...
Tech innovations and artificial intelligence are rendering countless professions obsolete, but a career as a realtor isn’t one of them – at least not yet. The industry is changing fast, though, with developments such as online paperwork, automated home searches,...
Let’s face it, the maxim ‘what doesn’t kill you makes you stronger’ isn’t always true. But it certainly has been for trainer and keynote speaker Kathleen Black, a leading performance strategist who’s helped high-flying real estate...
Unrealistic expectations can cause anxiety, it’s said. If so, there must be a whole lot of anxious buyers and sellers out there. The industry is currently teeming with agents’ tales of unmotivated sellers refusing to budge on impossible prices and...
