Publishing Alister MacLean’s letter (Letters to the Editor, October REM) was right on, but it failed to draw the natural conclusion of what “could” be mandated in the New Standard of Business Practices. On our business cards and advertisements, the word REALTOR should appear under our name, and the under that a description of broker or accreditations.
Alister’s letter covered all the qualities and professional skills that may be called upon in transacting a trade in real estate. We are spending a lot of money positioning REALTOR as a professional to the consuming public – it’s time we started promoting and advertising ourselves by actually using and believing in our own press.
Ron Skinner
Broker/Owner
Royal LePage Premier Realty
Yorkton, Sask.
2003 SREA President