What if you could increase your email engagement rates by 1,300% with a proven email marketing system that not only gets results but transforms your clients’ email experience.
Let’s face it – people are inundated with emails every day, and most of them end up unopened or deleted. But what if your clients will look forward to receiving AND actually responding to your emails. How? By incorporating monthly contests into your email marketing strategy.
The Power of Contests: 13x More Engagement
When you include a Monthly Contest Newsletter in your email marketing campaign, you’ll see a staggering 1,300% increase in engagement compared to traditional newsletters. The secret behind this success? Awesome prizes that capture your clients’ attention and keep them coming back for more.
Industry-Busting Open & Engagement Rates
With more than 2 million emails sent in 2022, VIP Club boasts an impressive 44% open rate and 20% engagement rate, significantly outperforming industry averages. These results demonstrate the undeniable effectiveness of incorporating contests into your email marketing strategy.
How Contests Work
It starts with engaging subject lines. Most subject lines are basic. With contests you can highlight what they’ll potentially win right in the subject line. The possibility of fantastic prizes coming from someone they know and trust has a dramatic effect on open rates.
To enter the contest they must answer a question. We make those questions real estate related. It could be as simple as “Are you planning to move in the next 12 months?” When they click through – and we see click through rates as high as 20% – they answer the question and are automatically entered.
Now you get to see who you should personally follow up with as soon as possible and they can win great prizes. With our clients at The VIP Club we have even set it up for automated fulfillment. As soon as a winner is picked we get the prizes shipped to the recipients.
Pro Tip: Create a segment of those who don’t open the initial email and have your email resent to them afterwards. This extra send boosts open rates and engagement significantly. Just because they didn’t open the first one doesn’t mean they don’ want it, inboxes can be busy.
The VIP Club Monthly Done-4-U Service
As a high-performing realtor, your time is valuable. That’s why VIP Club offers a comprehensive done-4-u service, handling every aspect of your email marketing campaign. Our service includes:
- A custom-branded email template that reflects your unique brand identity.
- A professionally written real estate article, providing valuable content for your clients.
- Pooled high-ticket giveaways, ensuring that your clients have a chance to win exciting prizes every month.
- Winner selection and prize fulfillment, taking the hassle out of contest management for you.
Take Your Email Marketing to the Next Level with VIP Club
Are you ready to leverage the power of contests and dramatically improve your email marketing results? Don’t miss out on the opportunity to create lasting relationships with your clients and drive more sales.
We’re hosting live webinars every Tuesday at 11:30am PST (2:30pm EST). Learn more about how how top Realtors & mortgage professionals are closing deals from their database.
