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Another round of real estate bloopers

Another round of real estate bloopers

Ah, fellow Realtors: You’ve been getting better at catching those typos and errors, so it’s taken me a while to gather enough for another column. But here we go! I love listings that have a Shakespearean quality to them, like this one I ran into this week: “This home...
Breaking through the ad pollution

Breaking through the ad pollution

Marketing is an important part of any successful real estate career. Consumers are bombarded by thousands of messages each day, so the question is, “How does one rise above the din?” Here are a couple of thoughts on marketing to help ignite some ideas for you. 1) Have...
The open house: To have and to hold

The open house: To have and to hold

Why do you hold open houses? To appease a seller? To look busy? Because your seller demanded it? A homeowner may have to be convinced of the merits of opening their doors. Allowing strangers into one’s inner sanctum is certainly an invasion, but that’s the whole idea....