by REM Bot | Jul 29, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Are you a reporter or an adventurer? It sounds like something you’d find at the back of a magazine next to a quiz about which sandwich you are. It is, according to Andrew Fogliato, one of the more important decisions a content creator can make, and almost never...
by REM Bot | Jul 22, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Here is a sentence you do not expect to type about a guest on a real estate marketing show: Matt Richling represented his country in competitive underwater hockey at the world championships. He mentioned it in passing, the same way you’d mention you used to...
by REM Bot | Jul 15, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Andrew Fogliato and Taylor Hack have spent the last few episodes of their weekly sales and marketing show building a niche marketing strategy in real time, using the Edmonton River Valley as the working example. The specifics are local. The underlying lessons are not....
by REM Bot | Jul 8, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Taylor Hack has been building his real estate team in Edmonton for years. He has a clear sense of who his ideal client is: families with kids, above-average income, a Costco membership and probably a dog. He knows them well because he is one of them. The issue Dean...
by REM Bot | Jul 1, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Most agents across North America are already using Dean Jackson’s ideas. The nine-word email. The listing multiplier. The concept of building a category-specific lead list and becoming the market maker in a niche. These strategies have moved through coaching...
by REM Bot | Jun 24, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
Walk into enough listing presentations and a pattern emerges. The agent introduces themselves. They talk about their production numbers. They explain their marketing package. They say something about communication. The seller nods. The next agent walks in and says...
