by REM Bot | Jun 17, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
ChatGPT launched advertising in Canada this month, and the way the targeting works is different from anything agents have used before. On Google or Facebook, advertisers select from preset audience categories such as demographics, interests or behaviours. On ChatGPT,...
by REM Bot | Jun 10, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
Ginger Walker did not move to Stafford County, Virginia with a plan to become the area’s top agent. She moved there because her husband was posted to the FBI Hostage Rescue Team at Quantico. She knew nobody. A few of the wives she met were doing real estate, and...
by REM Bot | Jun 3, 2026 | The Leads Are Sh*t, Webinars & Podcasts
Tom Storey has been in real estate for nearly two decades and has led his Toronto-based team for close to ten years. He is not someone who chases trends. So when he spent several months deliberately optimizing for AI search, it was worth paying attention to what...
by REM Bot | May 27, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Open Google right now and type a question. Not a search for a specific address or a business name. A question. What should I know before buying a house in Edmonton? How do I know if I should sell my home this year? What does a home inspection actually cover? A growing...
by REM Bot | May 20, 2026 | The Leads Are Sh*t, Webinars & Podcasts
The lead just came in. Name, number and the property they clicked on. They registered through a Facebook lead form, which means they may barely remember doing it. Their phone is in their hand and other agents are already calling. What happens next is where most agents...
by REM Bot | May 13, 2026 | The Leads Are Sh*t, Webinars & Podcasts
The ad switch worked. Since switching from website traffic to Facebook lead forms, Taylor Hack’s team has received 287 leads in a matter of weeks. The new problem is the same one most agents face once lead flow improves: building a follow-up system that actually...
