by Emma Caplan-Fisher | Jun 16, 2025 | Advice for Agents, Sales & Marketing
While marketing a property is often about staging, lighting and showcasing its best features, Realtors like Darcy Schlechtleitner might prioritize differently, especially when unique opportunities knock. She listed a three-bedroom condominium directly across from...
by Cliff Campbell | Jun 10, 2025 | Advice for Agents, Sales & Marketing
Whether your clients are purchasing vacation homes, cottages, and rental properties for their personal use, or to house regular tenants or shorter-term rentals through Airbnb and Vrbo, having a property inspection is a great preventative measure that can save them a...
by Susan Doran | Jun 3, 2025 | Advice for Agents, Sales & Marketing
Pandemic-era lockdowns had their pluses for those of us who are introverts. In the case of the Fulton family (self-proclaimed introverts all), it led to a less in-your-face way of doing business that better suited them and many of their more reserved clients. “COVID...
by Connie Adair | May 22, 2025 | Advice for Agents, Sales & Marketing
Extra services that agents provide before and after a transaction improve the client experience, but only if done the right way. One valuable offering to homebuyers and sellers is a list of trusted home-related suppliers. It’s not a quick or easy process to create,...
by Suze Cumming | May 16, 2025 | Sales & Marketing, Training
A low-ball offer is one that comes in significantly below the asking price, lacks support from recent comparable sales and runs the risk of offending the seller. This could be anywhere from 5 per cent to 30 per cent below the asking price, depending on market...
by Andrew Fogliato | Apr 22, 2025 | Sales & Marketing
If you’ve spent more than five minutes in real estate, you’ve heard this complaint: “The leads are sh*t.” As the owner of a real estate marketing agency, I’ve lost count of how many times I’ve heard it. It comes up on sales calls, in client reports, or in casual...
