by Shanna Callaghan | Sep 16, 2025 | Advice for Agents, Guest Columns, Sales & Marketing
Across Ontario, condominiums are growing in number, and they are now home to more than 1.5 million people. Condo living means having a shared interest in the well-being of your community. For a prospective buyer, a licensed, responsible, and accountable professional...
by Kelley Skar | Sep 11, 2025 | Advice for Agents, Guest Columns, Sales & Marketing, Technology
Back in June, I wrote about the not-so-distant future where AI-empowered buyers start to replace some of the functions we, as agents, currently provide. That piece drew plenty of opinions—some folks thought I was off my rocker, others nodded along and even added fuel...
by David Greenspan | Sep 10, 2025 | Advice for Agents, Columnists, Sales & Marketing
Let’s not dance around it: this year has been messy. Between the economic uncertainty, a roller-coaster market, and the continuing ripple effects of the iPro Realty Ltd. disaster, the real estate industry is being tested like never before. Agents are burned out. Deals...
by Andrew Fogliato | Aug 13, 2025 | Sales & Marketing
Recently, I asked ChatGPT a simple question: “Who’s the best real estate agent in Newmarket?” It gave me a list of names. Only one of them I recognized and I’ve been around long enough to know the serious players where I live. That moment stuck with me. Not because...
by Andrew Fogliato | Jul 15, 2025 | Advice for Agents, News, Sales & Marketing
Ten years ago today, I launched a small marketing agency to help real estate agents get more clients. I didn’t have a master plan. I had just been fired from a job, and bills were due. I was in talks with another company that was more “industry-adjacent” than in the...
by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
