by Web of Words | Jun 13, 2024 | Advice for Agents, Sales & Marketing
Over the past couple of years, artificial intelligence (AI) tools like ChatGPT have revolutionized the way we approach content creation. While AI can’t replace the human touch required to tell compelling stories and create a personal connection with your audience, it...
by Ali Sertage | May 30, 2024 | Advice for Agents, Sales & Marketing
As a real estate agent, establishing credibility and attracting new clients hinges on social proof — and nothing showcases your expertise quite like client testimonials. Testimonials serve as a valuable asset to your real estate business, providing a powerful...
by Justin Konikow | May 23, 2024 | Guest Columns, Sales & Marketing
Social media is what we make of it — for better or worse. I recently shared how competition drives innovation at the best of times, but when things are tough, comparison leaves us miserable. Expanding on what’s helped me achieve authenticity with integrity, here’s...
by Jennifer McNamara | May 16, 2024 | Sales & Marketing, Technology
We’re in the thick of the spring market now! Use these trending Reels to give your listings that extra boost. If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide. Dreamy home This dreamy trending sound is...
by Web of Words | May 15, 2024 | Advice for Agents, Sales & Marketing
In today’s digital world, where the majority of consumers research and begin their home search online, a strong social media presence is essential for building a lasting impression in competitive real estate markets across the country. To stand out in a sea of...
by Justin Konikow | Apr 23, 2024 | Guest Columns, Sales & Marketing
You hate social media because you think it’s fake. You think it’s fake because you see many people showing versions of themselves that seem “off.” You don’t post because you’re scared you must do the same to succeed. Meanwhile, the people who grow the most...
