by Jamie Burke | Feb 2, 2024 | Advice for Agents, Sales & Marketing
In 2023, HubSpot reported that the main reason 63 per cent of realtors were using social media was to promote their property listings. Given today’s digital landscape, this hardly comes as a surprise. But does social media really lead to leads for realtors? An...
by Lakshman Mody | Jan 25, 2024 | Advice for Agents, Sales & Marketing, Technology
Residential real estate marketing is undergoing a digital transformation. The core reason for this change is the introduction of virtual furniture staging powered by artificial intelligence (AI) instead of by humans using Photoshop. Let’s explore how AI virtual...
by Web of Words | Jan 24, 2024 | Advice for Agents, Sales & Marketing
You don’t have to be a novelist or an expert marketer to tell a story that will resonate with your dream clients. In fact, the key to good storytelling is to be invested in your protagonist’s — or, in this case, your dream client’s — transformation. In a recent post,...
by Mario Toneguzzi | Jan 23, 2024 | Sales & Marketing, Technology
Openn Offers is a technology platform that helps realtors manage and negotiate offers efficiently, while also maintaining compliance with local regulations and ensuring a fair process for buyers and sellers. It also integrates with realtor.ca and the Canadian Real...
by Jennifer McNamara | Jan 11, 2024 | Sales & Marketing, Technology
Happy New Year! If you’re looking for some fresh Reel trends to jump on and start 2024 on the right track, you’ve come to the right place. If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide. 2024 Energy...
by Nicole Attias | Jan 10, 2024 | Columnists, Sales & Marketing
Sales reps and brokers are given a bad name for making cold sales dials. Yet, cold calling (including door knocking) has traditionally been used and accepted in the real estate world for years. Cold calling is NOT a bad word — it’s how business has been done and, in...
