by Web of Words | Jan 9, 2024 | Advice for Agents, Sales & Marketing
Think of your favourite book, movie or television show — more specifically, recall the transformation of your favourite character. How did their worldview or purpose change throughout the story? How did that transformation impact you? The draw of storytelling is...
by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
by Andrew Fogliato | Dec 28, 2023 | Publisher's Page, Sales & Marketing
You need to post on social media every day to stay relevant! You’ve heard it time and time again from agents, trainers, influencers, etc. … It’s well-intentioned advice, and much of its original meaning was right at the time. However, I believe that, over time, the...
by Connie Adair | Dec 27, 2023 | Advice for Agents, Sales & Marketing
Sam McDadi was recently recognized by a stranger at the airport and congratulated for his new partnership with the Toronto Raptors. Sam McDadi Real Estate Inc. in Mississauga, Ontario became the official real estate brokerage of the Raptors on November 1, a day sales...
by Nicole Attias | Dec 22, 2023 | Columnists, Sales & Marketing
Sales prospecting is quite the task! Many sales reps are given a bad name because they appear desperate when making sales calls, fail to listen and look for shortcuts, hoping to outsmart their prospects. Before actually getting into what brokers and realtors can do...
by Jennifer McNamara | Dec 15, 2023 | Sales & Marketing, Technology
In true December fashion, let’s focus on the trending holiday sounds and templates! If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide. Hear those sleigh bells jingling You can use this Reel template and...
