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How to become an effective blogger

By Connie Adair Blogging is a powerful marketing tool to engage existing clients and attract new ones, but before you race off to your computer, stop, think and plan what you’re going to do, says Brad Sage, VP of operations at Sage Real Estate and a social media...

The silver lining of negative comments

By Rebecca Mountain We’ve all heard the horror stories about someone posting a negative comment on a Facebook page or on Twitter. It’s one of the biggest reasons many businesses don’t build a presence on social networks. What if someone says something bad? Well,...

Be remarkable with social media

By Amanda Ross Remarkable.  Feel the weight of that word for a moment; it’s substantial and impressive.  Many of the Realtors I’ve met along my journey are just that – remarkable.  You surprise me every day with your creative minds, business savvy and feelings of...

Century 21 launches free online game

Century 21 Canada says it’s changing the way many people think about real estate with the launch of a free online game, Property Mogul. The unique game was developed to mirror many of the situations of the real world. From deciding which mortgage to go with, or which...

Twitter: The 5 stages of change

By Duncan Fremlin I was at a real estate seminar the other day and overheard a conversation about Twitter, Facebook and the social networking scene. One of my associates, a gentleman in his 50s, was telling his friend that he had a Facebook account but “I’m not using...

Your newsletter content

By Mark Brodsky When it comes to content for your newsletter, how much is too much? “Too much of a good thing can be wonderful,” said Mae West. But would your subscribers say the same thing? Just as you may struggle on occasion to come up with content for your...