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DIY keywords – quick and dirty!

By Chad Bowe One of the most important factors of success for any website is its use of keywords. Real estate websites are no exception and understanding how to create and effectively use keywords will send you straight to the head of the class. Not sure what...

Century 21 introduces Android app

Century 21 Canada has introduced a new Android app, now available on the Android Market. Consumers will be able to activate their smart phone’s built-in location technology to search for properties and open houses. The app shows property details along with...

Free QR codes really work

By Dan Wood Want more calls from your listings? I found a free use for QR codes. All sales reps can start getting more leads directly from the yard sign. This is how: To start, your QR code marketing should be used in print marketing including for sale signs,...

Reaching the inbox

By Mark Brodsky Your customers have given you their email address so they can receive news and new listings from you. You want the email to go through. They want to read it. So what’s the problem? Spam filters. The vast number of unwanted and unsolicited emails that...

Royal LePage launches mobile website

Royal LePage has launched a new mobile website developed for Android, iPhone and BlackBerry mobile devices. With a user-friendly, app-like feel, the site will provide information on Royal LePage listings across Canada, as well as a wide range of neighbourhood...

SEO: The bare minimum

By Chad Bowe You’ve heard of SEO and you know that it has something to do with search engines and websites but if you are like most Realtors, that’s about as deep as the rabbit hole gets. I speak to small business owners and Realtors all the time and I can tell you...