You’ve invested in an advertorial with Real Estate Magazine, and now it’s time to make it work harder for you. Advertorials are powerful tools for building authority, reaching new audiences, and reinforcing your credibility with existing ones. This guide provides actionable steps to ensure you get the most out of your investment.

 

Your mailing list

 

Your mailing list is one of the most valuable assets you have. Use your REM advertorial as a way to engage and inspire those who already know you.

• Share your expertise: Highlight the advertorial in your newsletter to demonstrate your thought leadership. Frame it as a must-read for anyone in the industry.
• Encourage amplification: Ask your biggest advocates—those who value your insights—to share it within their networks.
• Build authority: Don’t just think of this as a tool to reach new audiences. Show your existing audience that you’re recognized by a leading industry publication.

Social Media

 

Your advertorial can live a second life on social media platforms. It’s an opportunity to connect with your followers while reaching an even broader audience.

• Share snippets: Post highlights or quotes from the advertorial to generate interest. Include a link for readers to dive deeper.
• Drive traffic: Use paid social ads to drive traffic to your advertorial, targeting specific audiences like realtors or brokerages.
• Go live: Discuss the topic in a live video, inviting your audience to ask questions or share their thoughts.

 

Your website

 

Your advertorial doesn’t have to live in isolation. Integrating it with your website can boost its impact.

 

• Feature it: Create a section on your website showcasing the advertorial
• Dive deeper: Use it as a jumping-off point to a more in-depth blog post or resource on your site.
• Content Upgrade: Pair the advertorial with a downloadable resource to grow your mailing list, such as a checklist or guide. 

 

Promote your association with REM

 

Being featured in RealEstateMagazine.ca can be seen as a mark of authority. Leverage this credibility to strengthen your brand.

• Email signature: Add a line in your email signature: “As featured in Real Estate Magazine”
• Social proof: Highlight your collaboration with REM on your about page and social media profiles.
• Association memberships: Share the advertorial with industry groups or associations you’re part of to enhance your reputation.

 

Engage with comments

 

If your advertorial gets comments, be an active participant. Engagement builds trust and keeps the conversation going.

• Respond promptly: Acknowledge questions or feedback to show that you value reader interaction.
• Ask questions: Encourage further dialogue by asking thoughtful questions in response to comments.

 

Post wherever they are

 

Don’t stop at just the REM Audience, consider these additional strategies to expand your reach:

• Industry forums: Share your advertorial in online forums or Facebook Groups where your prospects are active.
• Cross-promotions: Collaborate with others targeting the same audience to promote your advertorial
• Internal sharing: Ask colleagues, employees, etc, to share the advertorial to their networks as well.
• Paid social ads: Facebook and Instagram are great ways to drive traffic to your advertorial. Set up paid social ads targeting Realtors with your advertorial. If you need help with this, the team at REM can set this up for you, starting at $500 (includes ad spend)

 

Your advertorial is more than just an article; it’s a strategic asset. 

By implementing these strategies, you can maximize your visibility, enhance your authority, and build stronger relationships with your audience. Remember, it’s not just about creating content; it’s about leveraging it effectively.

Ready to see your advertorial drive results? Start by putting these tips into action today!