Sotheby’s International Realty Affiliates has a new alliance with Juwai.com to generate Chinese buyer interest on the site, which boasts more than two million monthly visitors.
“We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets. The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth,” says Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates.
Because of its rapid economic growth, the number of Chinese dollar millionaires is expected to reach 2.3 million by 2020, a 74 per cent increase compared to today, says the company. Largely due to China, Asia was responsible for 70 per cent of all new billionaire wealth in 2015.
The company says China is already the second-largest source of visits to sothebysrealty.com, only after the United States, and accounts for one out of every 10 visitors.
“One of Juwai.com’s key advantages is that it is hosted on both sides of China’s Internet firewall, so its listings are visible online both within China and outside of China,” says Purvey.
The Sotheby’s brand alliance with Juwai.com includes:
- Sotheby’s property listings will appear on Juwai.com and in its real estate search results.
- Juwai.com’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby’s International Realty sales associate who has the listing.
- A Sotheby’s brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
- Sotheby’s banner ads will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.