by REM Bot | Jul 8, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Taylor Hack has been building his real estate team in Edmonton for years. He has a clear sense of who his ideal client is: families with kids, above-average income, a Costco membership and probably a dog. He knows them well because he is one of them. The issue Dean...
by REM Bot | Jun 24, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
Walk into enough listing presentations and a pattern emerges. The agent introduces themselves. They talk about their production numbers. They explain their marketing package. They say something about communication. The seller nods. The next agent walks in and says...
by REM Bot | Jun 17, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
ChatGPT launched advertising in Canada this month, and the way the targeting works is different from anything agents have used before. On Google or Facebook, advertisers select from preset audience categories such as demographics, interests or behaviours. On ChatGPT,...
by REM Bot | May 27, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Open Google right now and type a question. Not a search for a specific address or a business name. A question. What should I know before buying a house in Edmonton? How do I know if I should sell my home this year? What does a home inspection actually cover? A growing...
by REM Bot | May 20, 2026 | The Leads Are Sh*t, Webinars & Podcasts
The lead just came in. Name, number and the property they clicked on. They registered through a Facebook lead form, which means they may barely remember doing it. Their phone is in their hand and other agents are already calling. What happens next is where most agents...
