by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
by Connie Adair | May 22, 2025 | Advice for Agents, Sales & Marketing
Extra services that agents provide before and after a transaction improve the client experience, but only if done the right way. One valuable offering to homebuyers and sellers is a list of trusted home-related suppliers. It’s not a quick or easy process to create,...
by Natalka Falcomer | Feb 3, 2025 | Technology
In 2023, researchers at MIT and McMaster University used AI to detect a powerful antibiotic within hours—a task that would typically take scientists years. While this type of AI breakthrough is making waves in healthcare, Realtors are quietly experiencing a revolution...
by Ali Sertage | May 30, 2024 | Advice for Agents, Sales & Marketing
As a real estate agent, establishing credibility and attracting new clients hinges on social proof — and nothing showcases your expertise quite like client testimonials. Testimonials serve as a valuable asset to your real estate business, providing a powerful...
by Anthony Marcusa | May 22, 2024 | Advice for Agents, Technology
As artificial intelligence (AI) becomes more readily available with widespread uses, the housing industry is looking at ways it can help agents and clients alike. While there has yet to be an industry-wide mandate or initiative when it comes to AI, some agents have...
