by Web of Words | Jan 2, 2025 | Sales & Marketing
In an age where inboxes are brimming with promotional messages, standing out as a Realtor requires more than hitting “send.” The subject line of your email isn’t just an introduction—it’s the deciding factor on whether your message gets opened or...
by Ali Sertage | May 30, 2024 | Advice for Agents, Sales & Marketing
As a real estate agent, establishing credibility and attracting new clients hinges on social proof — and nothing showcases your expertise quite like client testimonials. Testimonials serve as a valuable asset to your real estate business, providing a powerful...
by Web of Words | Mar 12, 2024 | Advice for Agents, Sales & Marketing
Ready to sharpen your Instagram game, boost lead generation and grow your community (and your real estate business) this year? In an era where authenticity reigns supreme, delivering unforgettable social content that captivates is the secret sauce for taking your real...
by Andrew Fogliato | Aug 4, 2023 | Publisher's Page
In my last column, I mentioned what I believe is a major issue in our industry, apathy toward what happens in organized real estate. People only care when decisions they don’t like are made. There’s a separate column about the pros and cons of the current...
by Andrew Fogliato | Jul 7, 2023 | Technology
I’ve seen a mix of excitement, eye-rolling over yet another app to market on, and general curiosity since Threads showed up on the app store. Meta launched its clone of Twitter called Threads. It’s basically a stripped-down duplicate of Twitter....
