by Adam Ortman | Sep 9, 2026 | Guest Columns
The views expressed in this column are solely those of the author. There’s one question in particular that I like asking real estate teams after they present their monthly marketing report. Not, “How many leads did you generate?” Not,...
by REM Bot | Mar 11, 2026 | Sponsored, The Leads Are Sh*t
Most agents who struggle with consistent leads have a misalignment somewhere in their business. Their marketing expectations don’t match their sales effort, or vice versa. The fix isn’t more leads. It’s building a business that works with the level...
by REM Bot | Nov 10, 2025 | The Leads Are Sh*t, Webinars & Podcasts
AI has made attention free. Anyone can flood social media with content now, but that’s exactly why so few people are trusted. This episode of The Leads Are Sh*t dives into the difference between chasing leads and earning credibility, and how real agents are using...
by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
by Andrew Fogliato | Apr 22, 2025 | Sales & Marketing
If you’ve spent more than five minutes in real estate, you’ve heard this complaint: “The leads are sh*t.” As the owner of a real estate marketing agency, I’ve lost count of how many times I’ve heard it. It comes up on sales calls, in client reports, or in casual...
