by Andrew Fogliato | Aug 13, 2025 | Sales & Marketing
Recently, I asked ChatGPT a simple question: “Who’s the best real estate agent in Newmarket?” It gave me a list of names. Only one of them I recognized and I’ve been around long enough to know the serious players where I live. That moment stuck with me. Not because...
by Barry Lebow | Aug 11, 2025 | Advice for Agents, Guest Columns
This industry rewards those who stand out. The safe, scripted, smiling agent fades into the background. The agent willing to take risks, challenge stale norms, and get a little uncomfortable? They’re the ones making money, and headlines. Today’s clients, especially...
by Jennifer McNamara | Apr 18, 2023 | Advice for Agents, Sales & Marketing
We have five new Instagram Reel trending sounds, templates, and ideas to try in April! They vary from using a single shot to using up to 5 clips. Keep in mind everything you film to create this content can be reused in another Reel. Store your content in a...
