by REM Editorial Team | Jul 29, 2025 | News
Toronto-based Vivien Sharon has launched an online resource dedicated to helping seniors and their families navigate the complexities of downsizing and estate planning. A broker with Sotheby’s International Realty Canada, Sharon has launched SeniorsMatter.ca, aimed at...
by REM Editorial Team | Jun 23, 2025 | Announcements, Boards & Associations, News
The Institute for Senior Real Estate Inc., founded by real estate veteran Barry Lebow in 2009, has announced the official launch of a new industry designation: Seniors Real Estate Advisor (SREA). This new recognition sets itself apart by being a designation of...
by REM Editorial Team | Jan 6, 2025 | News
Solo renting is becoming a defining trend in Canada’s housing market, with seniors aged 65 and older emerging as the largest demographic driving this shift, a Point2Homes study shows. With 4.4 million Canadians living alone in 2021—over 2.6 million of which are in...
by Nina Doiron | Nov 15, 2024 | Columnists
Photo courtesy Nina Dorion The process of selling a home is challenging for most people, but for seniors, it can feel particularly overwhelming. For many, a house is more than a property; it’s a lifetime of memories, a place where they’ve raised families, celebrated...
by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
