by Chris Fenton | Mar 16, 2022 | Featured, Technology
The internet is going to completely change the real estate industry! That’s what I was told when I got my start in 2003. I still hear it today. And it’s true, and at the same time it’s not. Success in the real estate business is about people, it’s about relationships....
by Sepy Bazzazi | May 14, 2021 | Advice for Agents, Featured
For years I’ve used a simple metaphor when talking to agents about their real estate websites. Your website is a race car. It might be fast, sleek and capable of winning races. But a race car without a driver simply won’t cross the finish line – it just sits on the...
by TRES Labs | Nov 5, 2019 | Technology
Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free. This is known as organic...
by Ari Lahdekorpi | Jul 11, 2019 | Columnists, Featured
It is a genetically proven fact that chimpanzee and homo sapiens DNA differs very little. But despite this similarity, chimps do not act in the same communal way that people do. I recently attended a concert at a large hockey arena. If it had been chimpanzees...
by TRES Labs | Jun 11, 2019 | Advice for Agents, Featured, Technology
If you have a WordPress site, there are plug-ins that allow you to optimize the content for search engine ranking. The most popular one is called Yoast SEO, which is produced by a company in the Netherlands. It has over 5 million installations with a rating of 5/5...