by Eric Stober | Feb 3, 2026 | Advice for Agents, Sales & Marketing
L to R: Arlin Markowitz (CBRE), Mikayla Rugala (Sage Brokerage) and Paul Johnston (Right At Home Realty) Should you specialize in a real estate niche? The thought has likely passed through most agents’ heads at one point in their career, and there are pros and cons...
by Anthony Hitt | May 22, 2019 | Featured, Guest Columns
Agents who do not focus on specialization will not survive. In fact, agents who operate as generalists are the most vulnerable to being replaced – whether by technology, or more likely, another agent who has developed a specialty niche in the market for themselves....
