by Heidi Ruggier | Aug 11, 2026 | Sales & Marketing
The views expressed in this column are solely those of the author. There was a time when a real estate agent’s reputation travelled through kitchens. Neighbours recommended neighbours. Past clients became future referrals. Trust accumulated slowly, built...
by Courtney Zwicker | Jun 24, 2026 | Community, News, Sales & Marketing
Julia Chopp (left) and Keanna Samuels at an educational event they hosted on June 19 for queer buyers and renters, which drew 25 people (photo: King Realty Co., Brokerage). For many homebuyers, finding the right property is only part of the challenge. Finding a...
by Emma Caplan-Fisher | Jun 16, 2025 | Advice for Agents, Sales & Marketing
While marketing a property is often about staging, lighting and showcasing its best features, Realtors like Darcy Schlechtleitner might prioritize differently, especially when unique opportunities knock. She listed a three-bedroom condominium directly across from...
by Jamie Burke | Feb 2, 2024 | Advice for Agents, Sales & Marketing
In 2023, HubSpot reported that the main reason 63 per cent of realtors were using social media was to promote their property listings. Given today’s digital landscape, this hardly comes as a surprise. But does social media really lead to leads for realtors? An...
by Marly Broudie | Jan 3, 2023 | Advice for Agents, Sales & Marketing
With over three billion worldwide downloads, TikTok has taken centre stage in the social media marketing landscape when it comes to an exposure tool. This mega-app was once solely considered entertainment for the younger demographic, but now we are seeing a shift on...
