With over three billion worldwide downloads, TikTok has taken centre stage in the social media marketing landscape when it comes to an exposure tool.
This mega-app was once solely considered entertainment for the younger demographic, but now we are seeing a shift on the platform where professional service providers, including realtors, are utilizing the platform for exposure, reach and brand building.
The most successful realtors know that keeping a finger on the pulse of social media trends is key to progressing their businesses.
Showing up on social media platforms allows you to connect with current clients, find new ones, and market listings where prospective buyers will see them.
TikTok is becoming an increasingly valuable platform for realtors to utilize, and here, we will explore best practices for realtors who want to take advantage of it.
Get familiar with the space
If you have never used TikTok, create an account and start exploring. Look up your competitors’ profiles and watch their content. Notice the branding on their videos (visual and audio) and the trends they participate in.
Browse your “For You” page and save the videos with trends that come up often. You might hear the same sound byte in several of your competitors’ videos or see the same trend done by many realtors (for example, “guess the listing price!”). Start saving the ideas you discover for future content planning.
Once you have a feel for the space, create a business account. Once you have a business account, you get all the benefits of promoting your content and monitoring the data collected.
Mix trends into your organic content
It can be tempting to participate in every trend you see on TikTok with the hope that it brings you more followers and, thus, more business.
Contrarily, you might be more inclined to avoid trends altogether because they seem outside your comfort zone.
The best advice here is to find a happy medium by being authentic. Explore the platform, and don’t be shy. TikTok is a platform where you can test and try!
There are tons of great ideas for what realtors should post on TikTok. Browse a few of these ideas and try out the ones that feel authentic to you:
- Walkthroughs of your listings
- Behind the scenes of a showing
- Staging your listing
- Walk and talk about a recent experience
- A day in the life of…
- Your take on the current market in your geographic area
Show your personality
TikTok is a platform for creativity, expression, and authenticity. It requires you to show more of your personality than other platforms might.
You can incorporate your personality in the videos you create and trends you participate in, but you can also show it in your TikTok branding.
Create cover images that align with your website branding. If you have a podcast or YouTube channel, use your theme music from those mediums in your TikTok videos.
Make sure you’re capturing viewers’ attention immediately when they click on your video. They should have a sense of what the video will be about and why it’s worth watching within seconds.
On TikTok, videos with faces and real people will perform better than videos without. As a realtor, you should be used to putting yourself out there and showing your face on your online profiles. This platform is no different.
Incorporate TikTok into your marketing plan
Whether you create and execute your marketing plan or have a digital marketing agency take care of it, it’s time to add TikTok to the mix.
This fun platform is proving effective for marketing to realtors, and the best practices listed here make it straightforward.
Next time you sit down to plan your Instagram posts, Facebook Lives, and PPC ads, consider what you want to post on TikTok and how it will get you closer to your marketing goals.
Marly Broudie is the founder and CEO of SocialEyes Communications, a digital marketing firm based in Toronto. She works with several top-producing agents helping them with their digital marketing – everything from their brand, to social presence, data base building and lead gen.