by Jerry Aulenbach | Apr 4, 2025 | Sales & Marketing
In today’s digital age, where AI and social media are dominating business strategies, it’s easy to overlook the power of human connection. This is especially true in an industry like real estate, where trust, community and personal relationships are essential to...
by Jennifer Lynch | Apr 2, 2025 | Boards & Associations, Columnists
As a Realtor, you’re there in the moments that matter. Whether helping someone find a place to call home or supporting a family as they say goodbye to one filled with memories, your role leaves a lasting impact. Behind every key handed over is a story of change, hope,...
by David Langlois | Oct 22, 2024 | Guest Columns
In the rush to spin out the Canadian Real Estate Association (CREA)’s Realtor.ca as a taxable entity capable of generating revenues, I can’t help but wonder if we’re eliminating the very reason for its continued success. Why have Canadians made Realtor.ca the...
by Web of Words | Jul 11, 2024 | Advice for Agents, Sales & Marketing
Now more than ever, people rely on the internet for just about everything — from shopping for products to reading reviews and looking for solutions to their problems. For you as a real estate agent, this means that potential clients are just a click away from finding...
by Ali Sertage | May 30, 2024 | Advice for Agents, Sales & Marketing
As a real estate agent, establishing credibility and attracting new clients hinges on social proof — and nothing showcases your expertise quite like client testimonials. Testimonials serve as a valuable asset to your real estate business, providing a powerful...
