Over the past couple of years, artificial intelligence (AI) tools like ChatGPT have revolutionized the way we approach content creation. While AI can’t replace the human touch required to tell compelling stories and create a personal connection with your audience, it can significantly enhance your content strategy. 

In a recent post, we talked about the importance of having a clear social media content strategy. Today, we’re exploring how AI can streamline the process by helping you generate fresh and diverse content ideas. 

ChatGPT can be used to help you brainstorm a wide range of topics, ensuring you never run out of content ideas. It can help simplify the content creation process, offering new perspectives and ideas that might not have been considered otherwise. Additionally, automating parts of your content creation allows you to focus your energy where it matters most: on crafting valuable content that resonates with your dream clients.

Keep reading and discover how you can prompt ChatGPT effectively, saving you time and effort while still maintaining a strong, personal connection with your audience. 

Effective prompts to enhance your real estate content strategy

When it comes to utilizing ChatGPT, it’s not enough to simply ask it for content ideas and hope for the best. To generate impactful content tailored to your brand (and avoid sounding like a robot), you first have to lay the groundwork with detailed prompts that work for your business. Here’s how.

1. Establish your brand identity 

The first thing to let ChatGPT know is who you are. If AI doesn’t understand you, your business or your goals, the content it generates is going to be generic and unspecific. 

In a previous article, we outlined how a cohesive brand identity can help you enhance your marketing strategy. After you’ve taken steps to solidify your brand pillars and promises, you can begin your content creation efforts by inputting this information into ChatGPT. 

Here’s an example:

“I’m a real estate agent in [insert your city]. My brand pillars are [insert your brand pillars]. My target audience includes [insert your target audience, e.g.: first or second-time home buyers who want help navigating the complexities of the real estate market]. I promise my clients they will [insert brand promises, e.g.: ​​feel confident and at ease in their real estate journey]. My content goals are to [insert content goals]. Now, imagine you are my content strategist, keeping this information in mind as I continue to ask you more questions and create content.”

2. Dive into data and research

Research is a crucial step in developing relevant content that converts. ChatGPT can assist you in brainstorming new strategies, gaining deeper insight into the needs and desires of your target audience and identifying popular trends across different social media platforms. 

Here are some ways you can prompt ChatGPT to collect valuable data and research.

Brainstorming strategies

• “What are innovative marketing strategies for real estate agents working with a similar target audience?”
• “How can I differentiate my real estate business from competitors?”

Understanding your target audience

• “What are the key characteristics of [insert target audience] in [your city]?”
• “What are the main objections holding my ideal clients back from hiring me?”

Identifying popular trends

• “What are the current trends in real estate content on Instagram?”
• “What type of content is performing well on Instagram right now?”

By using ChatGPT as a research tool to collect current data, you can develop a broader understanding of your target market and create highly relevant and engaging content for your audience.

3. Generating content ideas

Now, the content creation begins. Once you’ve gathered essential insights, leverage ChatGPT to spark a wealth of tailored content ideas for your real estate brand. After you’ve asked one of the brainstorming questions listed above, try this prompt:

“Now, with everything you know about my brand pillars and content goals, generate a list of 20 related content ideas that align with my business and will perform well based on current social media trends.”

4. Editing and refining your content 

Lastly, ChatGPT can be a powerful tool for fine-tuning your content. For example, you might ask it to:

• “Edit this email to increase conversions.”
• “Rewrite this Instagram caption to be more engaging.”
• “Revise this paragraph to better align with my brand voice.”

Remember, ChatGPT lacks the human component, and it may take some trial and error to get the hang of it. While AI can’t replace the human touch in storytelling, it can significantly enhance your content strategy by streamlining the creation process. 

One of the biggest advantages of using ChatGPT is the ability to reclaim your time. By automating the more tedious parts of the content creation process and integrating AI into your workflow, you can ensure that your content is consistent and engaging without spending countless hours brainstorming and drafting.