by Courtney Zwicker | Jul 9, 2026 | News, Sales & Marketing, Technology
More than a third of rental and property ads in Canada are likely being written with artificial intelligence, according to a new study, but many agents using the technology say knowing when to stop is just as important as knowing when to start. The study, conducted by...
by REM Bot | Jun 3, 2026 | The Leads Are Sh*t, Webinars & Podcasts
Tom Storey has been in real estate for nearly two decades and has led his Toronto-based team for close to ten years. He is not someone who chases trends. So when he spent several months deliberately optimizing for AI search, it was worth paying attention to what...
by REM Bot | Apr 1, 2026 | The Leads Are Sh*t, Webinars & Podcasts
Most agents are either ignoring AI entirely or using it in ways that are immediately obvious to anyone on the receiving end. Neither approach is working. In a recent episode of their weekly sales and marketing show, Taylor Hack sat down with Ray Ellen, owner of Pixel...
by Kelley Skar | Sep 11, 2025 | Advice for Agents, Guest Columns, Sales & Marketing, Technology
Back in June, I wrote about the not-so-distant future where AI-empowered buyers start to replace some of the functions we, as agents, currently provide. That piece drew plenty of opinions—some folks thought I was off my rocker, others nodded along and even added fuel...
by Andrew Fogliato | Dec 20, 2024 | Sales & Marketing
As 2024 winds down, we’re entering the time of year when every industry expert is forecasting the next big trends. Marketing in real estate is no different. While the influx of predictions can feel overwhelming, understanding the direction of these trends can give you...
