Peterborough Realty in Peterborough, Ont. helped many seniors in the community have a brighter Christmas this year. “We contacted a few of the local businesses to ask for cash donations. Then we contacted other businesses asking them to host a Christmas tree or wreath,” says Jay Lough Hayes, a sales rep with the brokerage. “Next we contacted our local churches and nursing homes, asking if they were aware of any seniors who have outlived friends and family members. The lists came pouring in.”

Hayes says: “A local community organization took it upon themselves to make all the nametags with the seniors’ names and gift suggestions, which we then hung on the Christmas trees around town. We went on local TV and radio stations, and the newspapers put in comp ads to help promote our program…The gifts came pouring in thanks to Peterborough people. It was hard to move in our office for a few weeks.”

The gifts were delivered in time for Christmas.

“I give this challenge to a real estate company in every city across Canada…if you want to have some real fun for Christmas 2013, start your own Santas for Seniors program.” She says if you contact her she will be happy to help you set up the program.