Coldwell Banker Real Estate LLC has signed a master franchise agreement with Demeure S.A. to expand the Coldwell Banker brand in France and into Monaco.  With the addition of Monaco, the network now extends to 50 countries and territories worldwide.

Led by Laurent Demeure, president and chief executive officer, Coldwell Banker France and Monaco is based in Paris. Previously known as Demeure Immobilier with a luxury homes department Demeure Prestige, Demeure S.A. was founded in 1920. The group played a major role in the development of real estate in France, notably with the creation of one of France’s premier networks of estate agents, the company says.

“We think the Coldwell Banker brand has great potential for growth in France and Monaco,” said Demeure. “The France and Monaco property market is holding steady, despite the recent economic crisis.  In France, relatively low home prices, culture and ‘love for all things French’ continue to drive interest from foreign investors while Monaco obviously attracts interest from the affluent around the globe.”