Century 21 Canada has launched its annual summer campaign with a goal to raise more than $400,000 for Easter Seals Camps across Canada. Last year, Century 21 Canada brokerages accounted for nearly 20 per cent of the $2.1 million raised for Easter Seals by the brand internationally.

“We launched our Century 21 Kids to Camp Program in 2009 and Canadian franchises raised $400,000 for the program in its first year,” says company president Don Lawby. “This translates into approximately 190 Easter Seals camp spaces for children and youth with disabilities. In 2010, the goal is to raise funds to enable at least 210 kids to attend camp.”

Century 21 locations are involved in Easter Seals events across Canada this summer, in addition to planning their own fund-raisers. One such event is the Drop Zone, during which teams rappel from the roofs of urban high rises to raise awareness of Easter Seals. The Drop Zone happens in 12 cities in September.