During the recent 72 hr. Preparedness Week, Real Estate Centre in Coaldale, Alta. spearheaded an event, in conjunction with the Town of Coaldale, to inform the community about the importance of being prepared in case of a disaster. The initiative was conceived by salesperson Doreen Lloyd when she was looking online and discovered Emergency Preparedness Week information.

Local businesses and the community supported the event and raised $3,040 for Canadian Red Cross, which was matched by Coaldale’s Scotiabank, for a total of $6,080. Heleen Jacobsen of Real Estate Centre and Jamie Rollingson of Scotiabank presented cheques to Penny Balfour of the Canadian Red Cross.

“This was an amazing initiative that not only provided the community with information, but raised a fantastic amount of money that will be used to help other people in a time of crisis,” says Balfour.