by Andrew Fogliato | Jul 15, 2025 | Advice for Agents, News, Sales & Marketing
Ten years ago today, I launched a small marketing agency to help real estate agents get more clients. I didn’t have a master plan. I had just been fired from a job, and bills were due. I was in talks with another company that was more “industry-adjacent” than in the...
by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
by Andrew Fogliato | Apr 22, 2025 | Sales & Marketing
If you’ve spent more than five minutes in real estate, you’ve heard this complaint: “The leads are sh*t.” As the owner of a real estate marketing agency, I’ve lost count of how many times I’ve heard it. It comes up on sales calls, in client reports, or in casual...
by Andrew Fogliato | Feb 18, 2025 | Sales & Marketing
About a month ago, we published a piece by Kelley Skar titled Blogging is dead: Okay, maybe not dead, but on life support. I completely disagree with that premise. Kelley and I even sat down for an hour-long video to hash it out. As with most debates like this, we...
by Andrew Fogliato | Dec 20, 2024 | Sales & Marketing
As 2024 winds down, we’re entering the time of year when every industry expert is forecasting the next big trends. Marketing in real estate is no different. While the influx of predictions can feel overwhelming, understanding the direction of these trends can give you...
