by Trevor Koot | Sep 2, 2026 | Columnists
The views expressed in this column are solely those of the author. BCREA leaders regularly share their insights in an exclusive column for Real Estate Magazine. Interested in contributing? Send us an email. For generations, there was a broadly understood...
by Trevor Koot | Jul 2, 2026 | Columnists
BCREA leaders regularly share their insights in an exclusive column for Real Estate Magazine. Interested in contributing? Send us an email. The views expressed in this column are solely those of the author. I have written a lot recently about the evolving...
by Trevor Koot | Jan 12, 2026 | Columnists
Technology has always moved and, I believe, will always move faster than organizations and industries can adapt. Two reasons this happens are that existing infrastructure is costly and burdensome to replace, and the human factor. As organizations in all fields feel...
by Trevor Koot | Oct 9, 2025 | Advice for Agents, Columnists
In a recent Real Estate Magazine article, I discussed the idea of value proposition. I wrote about how the value proposition of Realtors, brokers, real estate boards and associations, and the sector have evolved. I also highlighted how the value proposition will...
by Trevor Koot | Aug 1, 2025 | Advice for Agents, Columnists, Technology
A colleague and close friend at Microsoft recently told me that since the rise of artificial intelligence, it feels like she’s working at a startup. This was shocking to me. With a majority market share in most of its core business areas and nearly the largest market...
