Ben Lim with Derek, a 10-month-old Husky.

Ben Lim, a sales rep at Sutton Group – Seafair Realty in Delta, B.C.  volunteers in his spare time as a dog walker at the Richmond Animal Community Shelter and plans to participate in the SPCA’s Paws for a Cause walk in September.  He has pledged to raise at least $500 in an unorthodox way: he will video himself eating a dog treat each time donations to his campaign reach a milestone such as $100 or $200 and then post the videos on YouTube.

“Rather than doing the normal pledge, I was thinking of doing something a bit different to get attention and encourage people to open their wallets,” says Lim.