Century 21 Seller’s Choice in St. John’s, Nfld. recently held a social media campaign that led to a $21,000 donation for Easter Seals. The #C21Selfie Campaign encouraged consumers who saw a Century 21 sign anywhere around the world to take a selfie with the sign and post it to their Twitter, Facebook or Instagram accounts with the #C21Selfie hashtag.

For every selfie sent to the brokerage, Century 21 Seller’s Choice donated $1 to Easter Seals. One name was also drawn to win 1,000 Air Miles Reward Miles.

The brokerage received hundreds of selfies and pledges, resulting in a $21,000 donation. Broker/owner Gord Hiscock says he is looking forward to running a similar campaign again next year.