by Emma Caplan-Fisher | Jan 30, 2024 | Advice for Agents, Announcements, Books
Being a successful agent in a competitive market takes work — there’s no question you must deliver value to your clients and stand out among the crowd. A simple way to do this is to become better informed about the area and product you’re selling. And if that happens...
by Andrew Fogliato | Jan 26, 2024 | Advice for Agents, Publisher's Page
When you sit down with Mark Faris, it doesn’t take long to see why his team has done over 1,700 transactions in a single year. Even in 2023, when the market was down for many, his team still did over 1,000 transactions. Kiran Gandhi and I sat down, over Zoom, with...
by Lakshman Mody | Jan 25, 2024 | Advice for Agents, Sales & Marketing, Technology
Residential real estate marketing is undergoing a digital transformation. The core reason for this change is the introduction of virtual furniture staging powered by artificial intelligence (AI) instead of by humans using Photoshop. Let’s explore how AI virtual...
by Web of Words | Jan 24, 2024 | Advice for Agents, Sales & Marketing
You don’t have to be a novelist or an expert marketer to tell a story that will resonate with your dream clients. In fact, the key to good storytelling is to be invested in your protagonist’s — or, in this case, your dream client’s — transformation. In a recent post,...
by Mark Winter | Jan 22, 2024 | Advice for Agents, Guest Columns
How effective are you when it comes to establishing an appropriate agenda for a client meeting? The challenge with the traditional approach of pre-determining an agenda can be that some agents make the conversation more about what they want to say and tell, rather...
by Seyfi Tomar | Jan 18, 2024 | Advice for Agents, Guest Columns
As we step into 2024, I find myself reflecting on the seismic shifts in the real estate industry, particularly the rising tide of global networking. It’s a journey that has taken me from local markets to international stages, and I want to share some of these...
