by Nicole Attias | Jan 10, 2024 | Columnists, Sales & Marketing
Sales reps and brokers are given a bad name for making cold sales dials. Yet, cold calling (including door knocking) has traditionally been used and accepted in the real estate world for years. Cold calling is NOT a bad word — it’s how business has been done and, in...
by Daniel Foch | Jan 5, 2024 | Boards & Associations, Columnists
Since the peak in 2022, Toronto’s real estate market has been in a funk. Over that period of time, we’ve seen a few key themes emerge: A decrease in price, which later stabilized into a sideways market with typical seasonal patterns A decrease in sales, which has...
by Ted Greenhough | Jan 3, 2024 | Advice for Agents, Columnists
Beginning in my second year as a realtor and for 12 years in a row, I earned between $590,000-$865,000 gross commission income, all as an individual agent. So, I’ve been asked more than a few times, “What’s your secret, Ted?” I’ll reveal my secret here but, be...
by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
by Nick Perreten | Dec 28, 2023 | Guest Columns
Today, Canada faces two significant and intertwined challenges: the growing housing crisis that has left many Canadians unable to afford homes, and the need to accelerate a green transition to reduce our environmental footprint. In 2021, Statistics Canada reported...
by Andrew Fogliato | Dec 28, 2023 | Publisher's Page, Sales & Marketing
You need to post on social media every day to stay relevant! You’ve heard it time and time again from agents, trainers, influencers, etc. … It’s well-intentioned advice, and much of its original meaning was right at the time. However, I believe that, over time, the...
