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Real estate fees: Dearth of worth

Real estate fees: Dearth of worth

In this fifth of my series on our industry’s fee structure, let’s look at this highly controversial subject from the perspective of perceived value. After all your attempts to justify your usual fee seem to have failed, if your would-be sellers steadfastly demand a...
Performing a branding effectiveness analysis

Performing a branding effectiveness analysis

Branding, simply put, is how you come across to the public – and how they remember you (or don’t!). It should include a logo, slogan, elevator pitch and differentiator. For more information check out my previous REM article, How to be a branded real estate rock star....