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Just give your clients what they want

Just give your clients what they want

In his great little book Anything You Want, author Derek Sivers provides his secret to success. He explains how he built his company CD Baby to a $100 million enterprise in 10 years by simply finding out “what your customers want and then give it to them!” Well-known...
Ethics and the “Coming Soon” sign

Ethics and the “Coming Soon” sign

I just finished an office meeting with most of our agents in attendance. I always look forward to discussing the many hot topics and trends that are evolving in the marketplace. Being in a room together also creates the synergy and feedback that is needed compared to...
In search of a winning culture in a brokerage

In search of a winning culture in a brokerage

When most salespeople go into a real estate brokerage for their first interview, they will usually hear from the manager/owner that “our brokerage is unique because we have a great culture”. Everyone talks about a great culture, everyone says that they possess it, but...