CREA launched a new national television commercial this week featuring production and editing techniques developed specifically for the project and never before used in Canadian television advertising, the association says.

Shot in HD, the new commercial is called Faces. It highlights the value Realtors bring to home buying and selling.

In the 30-second ad, viewers see and hear testimonials from several individuals about their experience with their Realtor. Women and men representing people from all walks of life talk about their unique needs when buying and selling a home. While they talk, their faces continually change, eventually becoming another person with another positive story.

The commercial was created for CREA by Toronto ad agency CP+B Canada. It is part of CREA’s 2010 fall advertising campaign, which runs from August 23 through the week of October 18.

CREA’s national ad campaign program started in 2006 and runs twice a year, in the spring and fall. Last fall’s ad, entitled Never-ending Negotiations, won a bronze award at this year’s national Marketing Awards.

To view CREA’s latest television commercial, visit www.howrealtorshelp.ca.