In this episode of Leads Are Sh*t, Taylor Hack sits down with Ray Ellen, founder of Pixel Properties and team leader at Real Broker, to unpack proven strategies for winning listings when conditions get challenging.
Ray shares how lessons from the 2008 crash apply today, why “aspirational pricing” no longer works, and how agents can use CMAs, absorption rate analysis, and competitive positioning to price homes that actually sell. They dive into negotiation tactics, marketing systems that turn expireds into wins, and the importance of asking better questions so sellers make confident decisions.
If you’re a real estate agent who wants to sharpen your skills, win more listings, and deliver results in a shifting market — this episode is for you.
What you’ll learn:
✅ How to price listings with CMAs + absorption rates
✅ Why negotiation skills matter more than ever
✅ Marketing tactics that get sellers to choose you
✅ Lessons from the ’08 crash that still apply today
✅ How to position yourself as the agent who gets results
Missed it live? Watch the replay below.
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Content by REM Bot has been created with the assistance of AI. Audio and video interviews, conducted by our team with real people, are transcribed and repurposed into text for those who prefer reading. REM Bot articles are reviewed by staff before publication to ensure factual accuracy and maintain editorial standards.
