Association members of the Information Technology Systems Ontario’s (ITSO) now have access to improved business insights to make data-driven decisions, thanks to a multi-year agreement with the Complaints and Inquiries Database for Real Estate in Canada (CIDREC) to track inquiries and complaints across the network.

The online platform, which was developed by the Manitoba Real Estate Association (MREA), is a business intelligence tool that tracks members’, consumers’ and other stakeholders’ interactions with associations, allowing for real-time visual insights and collaboration. 

“CIDREC will give us the ability to find out the trends in the industry. If we’re seeing a piece of legislation or regulation and it’s not aligning with what is actually going on in practice, we’ll have the data to be able to go and have those conversations because we take so many calls from the public (and) we take so many calls from members,” said MREA CEO, David Salvatore in a previous interview with Real Estate Magazine.

Once implemented, the company says CIDREC provides immediate and unbiased analytics to aid in developing education, advocacy, communications, and other core services that are relevant, timely, and in line with member and stakeholder needs and expectations.

“We are already seeing trends in the data we are collecting and are adjusting some of our communications accordingly. Association leaders will be able to quickly identify gaps in member services and collaboratively use this rich data to keep in step with emerging trends and member needs,” said Lyle McNair, ITSO president.

The database also allows for sharing of anonymized data between associations to stay ahead of issues occurring elsewhere in the region. 

“CIDREC is business intelligence, simply,” says Salvatore. “We’re excited to see ITSO member associations benefit from the real-time visual insights and collaboration enabled through CIDREC to drive member services and exceed stakeholder expectations.”

REM Editorial Team