The rapid rise in housing prices leading up to the late-2021, early-2022 peak is often explained by familiar factors: historically low interest rates, limited supply, pandemic-driven demand and investor activity. All of these played a role. But focusing only on macroeconomic forces ignores a more uncomfortable truth, one that those inside the industry are reluctant to acknowledge.
A significant contributor to the price distortion of that period was widespread professional incompetence within the real estate sector itself, particularly around pricing, risk management and client advice.
As someone who has acted as an expert witness in lawsuits involving real estate agents, I have reviewed a large number of failed transactions, collapsed deals and post-closing disputes arising from that era. Patterns repeat with striking consistency. These were not isolated mistakes. They were systemic failures.
Under-listing replaced pricing skill
In a functioning market, pricing is grounded in evidence: comparable sales, adjustments, market trends and reasoned judgment. Leading up to this cycle’s peak, that discipline eroded.
Many Ontario agents lacked a working understanding of valuation. Instead of determining a reasonable market value range, they relied on aggressive under-listing as a strategy. Homes were deliberately priced far below any defensible estimate of value, not to reflect market reality, but to generate interest and create bidding wars.
This practice was often framed as “letting the market decide,” but in truth, it bypassed the agent’s professional responsibility to advise on value. The result was artificial competition, emotional decision-making, and prices that escalated far beyond fundamentals.
Buyer agents enabled risky behaviour
On the buying side, the same lack of pricing competence was evident. Many agents treated the asking price as a meaningful benchmark, despite knowing — or at least having the ability to know — that asking prices are arbitrary. They can be too low, too high or simply wrong.
Buyers were encouraged to bid well above list price with little reference to actual market value. More troubling, they were routinely urged to remove all conditions in order to “win,” including financing and home inspections.
In the litigation files I have reviewed, buyers frequently testified that they did not fully understand the risks they were taking. They relied on their agent’s advice. When that advice is driven by competition rather than competence, the consequences can be severe.
The disappearance of conditions and the rise of lawsuits
As conditions vanished from offers, problems surfaced after closing. Buyers discovered major defects, deferred maintenance or safety issues that inspections would likely have revealed.
Repair costs often ran into tens or even hundreds of thousands of dollars.
Unsurprisingly, litigation increased. Buyers alleged they were pressured into unconditional offers and not properly advised of the risks. These claims did not arise because properties suddenly deteriorated; they arose because professional advice deteriorated.
In many cases, the core issue was not disclosure by sellers but the failure of buyer agents to slow the process, assess risk, and provide balanced guidance.
Chain transactions and overpriced listings
Another recurring problem involved chain transactions. Buyers were told they could easily sell their existing home at an inflated price and should therefore proceed with an unconditional purchase.
Too often, that first property was grossly overpriced. It failed to sell. The buyer could not close on the new purchase. Deposits were forfeited, contracts collapsed, and lawsuits followed.
Once again, the common thread was poor pricing advice on both the buy and sell side, combined with unrealistic assurances about market behaviour.
A flood of ill-prepared agents
Rising prices attracted record numbers of new entrants into the industry. Membership levels in Ontario reached historic highs. Experience and training did not keep pace.
Many new agents entered the market with minimal education, little mentorship, and limited understanding of valuation, agency duties, or risk management. In a fast-moving market, that lack of competence magnified every other problem.
The focus shifted from client protection to transaction velocity and commission capture.
A warning for the next cycle
This is not about vilifying individual agents. It is about acknowledging a systemic failure that harmed consumers and distorted the market.
When large numbers of professionals do not understand pricing, markets lose their anchor to reality. When risk is downplayed or ignored, consumers bear the consequences. And when accountability comes later through lawsuits and claims, the damage has already been done.
The next hot market will come. When it does, the same pressures will return: competition, fear of missing out, and aggressive tactics. If education, standards, and professional judgment do not improve, the outcome will be the same.
The lesson is clear: markets do not just fail because of external forces; they fail when professional competence fails with them.
What the industry must take away
The lasting lesson of the 2021 housing peak is not about timing the market. It is about professional accountability.
In my work as an expert witness, I have reviewed numerous lawsuits arising from transactions during that period. A recurring theme in those cases is not market volatility itself, but the conduct and advice of agents — particularly around pricing, risk disclosure, and the removal of conditions.
These disputes did not arise simply because prices later declined. They arose because buyers and sellers alleged they were not properly advised, not adequately warned of foreseeable risks, or encouraged to proceed on assumptions that did not materialize. In many cases, the issue was not fraud or bad faith, but failure to meet an expected professional standard of care.
Pricing is not marketing theatre; it is a professional obligation. When under-listing replaces analysis, the risk of misaligned expectations increases. When buyers are encouraged to rely on asking prices rather than market evidence, the margin for error narrows. When conditions are removed without a clear, documented explanation of the consequences, agents expose not only their clients but themselves.
Chain transactions proved especially vulnerable. Lawsuits frequently followed, where clients were advised to proceed with unconditional purchases based on optimistic assumptions about selling their existing property at inflated prices. When those assumptions failed, the resulting losses were often attributed to the advice given, not the market itself.
The next active market will create the same pressures: speed, competition and fear of missing out. The difference between a successful cycle and a wave of litigation will rest on whether agents slow the process enough to apply judgment, evidence and restraint.
Realtors do not control market cycles, but they do control their advice. Courts and insurers tend to focus less on outcomes and more on conduct: what was said, what was recommended, what was documented and whether a reasonable professional would have acted differently.
The takeaway is clear. Markets recover. Reputations and claims histories do not always do so as easily. Competent pricing, careful risk explanation and disciplined advice are not just good practice — they are the strongest protection a Realtor has when the next cycle inevitably tests the profession again.
From a professional risk perspective, many of the disputes arising from this period ultimately engaged errors and omissions coverage, where the focus was not on market outcomes but on whether an agent’s advice, documentation, and conduct met the expected standard of care at the time.

Barry Lebow, FRI, ASA, ABR, SREA, SRES, IFAS is an active Realtor and highly regarded real estate authority in Canada, who starts his 58th year in the profession in summer 2025.
Throughout his career, Barry has received numerous accolades from various real estate associations for his exceptional work in the industry. Although no longer an active appraiser, he maintains three recognized appraisal designations. Barry’s expertise extends to providing expert testimony in approximately 600 trials across North America, with his focus now on cases involving agents who are being sued.
Currently, he serves as broker of record at RE/MAX Realtron Robert Kroll Realty, Brokerage. For more information or to get in touch with Barry, visit barrylebow.com.
Thank you, Barry.
One word sums up your article advice – documentation.
Ian Hassell
Well said. Explaining proper valuation was a constant struggle 2-3 years back and continues to be one. Part of the issue, not mentioned here, is the proliferation of “instant valuation” sites. I usually use up 2-3 hours when performing comparables, yet anyone with a computer is an instant “Realtor.”, placing their opinion of their property values on the results of a site, rather than my findings. Add to this the lazy attempts of many Realtors to “just try a price” or “list it low to create a fight” without examining market activity, which only makes the situation more difficult. How can we create trust in this industry if so many simply throw darts at a board?
Excellent piece.
“but on whether an agent’s advice, documentation, and conduct met the expected standard of care at the time.”
Happy to see that the consequences of untrained or self-serving advice has been called out. I subscribe to the principle that our overarching duty is protection of the client at all stages of the process. Another concept which I find difficult to understand are $1.00 listings.
Thank you Barry, for raising an important point here, and I appreciate you saying it plainly. These are conversations our industry doesn’t always enjoy having, but they matter.
Competition and strategic pricing were never the real issue. The problem arose when pricing stopped being treated as a professional discipline and became a shortcut. Strategic underpricing, when grounded in solid valuation work, market context, and clear risk explanation, has long been capable of achieving exceptional results for sellers in keeping with our fiduciary duty, particularly in genuine seller’s markets. What failed in the last cycle was not the idea itself, but the judgment, education, and restraint that should always accompany it.
Where the damage was most visible was in how the public experienced our profession. Buyers were often rushed through decisions without fully understanding risk. Sellers were encouraged to believe that momentum alone would replace advice. When that happens at scale, trust erodes, and it takes a long time to rebuild.
This isn’t about pointing fingers or revisiting a singular moment in time. It’s a reminder that education and mentorship are the backbone of professional judgment, and both thinned noticeably during that period. When agents can’t clearly explain value, risk, and consequence, they’re no longer acting as advisors — they’re simply moving transactions along.
We can do better. Not by abandoning strategy, but by strengthening education, mentorship, and ethical clarity across the profession. Pricing, risk, and advice must once again be treated as core competencies, not optional skills. Much of my current teaching work is focused on rebuilding pricing judgment and ethical decision-making in today’s market, which makes this discussion especially timely. If we take this seriously, we can restore confidence in our role as trusted advisors and ensure that we regain the respect of the consumer. Markets will always cycle. Professional integrity is a choice we make every day.
Very refreshing, Barry, thank you.
Matt Cooper
Owner | Broker of Record
Durham Home Key Realty
Appreciate the perspective Barry and heres another one:
Policy makers and real estate governing bodies also played a role in allowing the market to operate in such a reckless manner. Ultimately, they shape the framework and lay the groundwork that licensed professionals operate within.
Unfortunately those governing/licensing bodies, boards etc. may have operated with greed and let the floodgates open – a vicious cycle.