Re/Max of Western Canada is the recipient of the 2009 Corporate Citizen Award presented by The B.C. Transplant Society. For six years Re/Max has promoted organ donor awareness by spreading the word on the need for organ donation with sponsored ad campaigns, direct press releases, an agent education program and website links to the transplant registration websites www.transplant.ca and www.LiveOn.ca.
Re/Max of Western Canada’s latest addition to help promote the cause is the sponsorship of www.LiveOn.ca, recently launched as a touch point to facilitate easy access to registration information for each provincial transplant agency. As a result of ongoing community support and awareness, the B.C. Transplant Society performed 211 organ transplants in 2009.
Elton Ash, regional executive vice-president for Re/Max of Western Canada, says, “As an organization, we have an obligation to raise public awareness and support this life-saving cause in the hopes of encouraging others to register as an organ donor.” Registering your decision to become an organ donor can save up to eight lives and improve the quality of life for up to 80 others.